The hotly awaited Danny Boyle spectacular included some incredible theatre and drama, as well as very clever and intelligent use of technology.
Corporate Events Creative Director Tim Christian comments: “This year has seen a real increase in the understanding of projection mapping in the wider world – first with Buckingham Palace for the Queens Jubilee and now the Olympics.
It puts the concept in peoples mind and makes it part of the conversation now, while only six months ago it was still seen as a bit of a dark art.
At Corporate Events, we are introducing Projection Mapping to a range of clients in different verticals, who are seeing the solution as a natural extension of our inherent creativity, which in turn brings something else to their events.”
Corporate Events Managing Director adds, “There is no doubt about it; when projection mapping is deployed with great creativity, it can really enhance an event and add huge impact to a ‘reveal’ moment. Seeing that projection mapping was used on the Olympics and understanding the massive exposure that it has enjoyed over the last few months means that our proposition around projection mapping is very pertinent and current.”
Tim Christian concludes: “As with all of these great new tools, it’s all about relevance – we are very careful how and when we propose projection mapping as it’s not right for everything, but used in the right context and environment, the impact is huge. The great thing for Corporate Events is our ability to provide a projection mapping showcase at our Swindon facility – clients get to come and see the creativity first hand and while it looks great on TV, until you’ve had that sensory experience yourself, clients can never guess how it would work for them.”
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