September brings the last of the summer weather - and the start of the
Park Lane Awards season proper. Corporate Events will be kicking off this season in some fine style with three major award event productions in the exclusive Hilton Park Lane.
From the global success of The International Wine Challenge through to The Great British Pub, with a bit of The Baking Industry in the mix as well, Corporate Events have quite a challenge to pull these three Award production events together in early September.
Account Manager Katie Lewis comments: “Any Park Lane award show is quite an undertaking. To be able to produce three shows in the same venue on three consecutive days takes a great deal of planning and preparation. You might think that it’s easy, but each client has a different audience and a totally different look and feel for their show - and let’s not forget - it is always their show - it’s the biggest night in their industry event calendar, so we have to ensure that each award show production is treated as a unique event in it’s own right.”
Katie continues: “Each night brings new and exciting challenges, with each evening’s audience coming from different industry sectors. Add to this the need to look after three sets of sponsors and special guest presenters; it takes a high degree of planning to ensure that each show is produced to the highest standards and there’s no breathing room between events – it’s all got to be perfectly planned when we walk through those doors at 4 am on the first morning.”
Technical Manager for Corporate Events Adrian Toulson concludes “Working at Hilton Park Lane is always a real buzz – it’s a globally recognized event space, so whenever we provide an award show production here, there is a high level of expectation. That we are doing three different evening awards one after the other adds to that expectation, but the team at the venue knows us well by now and we have a great working relationship, so the access and rig works like a well oiled machine.”
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