Boasting a massive wall of some 30 feet wide by around 20 feet high, The Atrium in Corporate Events has been transformed into an installed projection mapping space, allowing clients and prospects to see the amazing creativity and communications scope of this fantastic medium.
Using a mixture of flat screen and 3D shape assets, Corporate Events have created an immersive demonstration area with some showcase animation pieces, all set off with an amazing and creative audio track.
Creative Director Tim Christian says, “Working with Paul has been an amazing experience – I can see why he is so highly rated in the industry. The attention to detail, the understanding of the complex emotional relationship between visuals and audio and how this affects the viewer is paramount to achieving a connection with an audience – absolutely vital in Conference Production and Park Lane Awards productions.”
Paul Roberts adds, “Having worked in TV and advertising for years, its great to see how technology and creativity is enhancing the live event experience. Seeing the visuals that the Corporate Events team have created, I have to say that I’m very impressed.”
“Being able to contribute to the new and exciting medium that is projection mapping is very exciting for me – it’s cutting edge and very dramatic.”
Tim Christian concludes “To maximise impact at a sales and marketing conference, product launch or on experiential events we are actively introducing Projection Mapping to the conversation. Once you’ve seen it, understood the capabilities of the system, the potential to really engage with an audience, reach out to them and create a real call to action is limitless.”
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