What is a Product Launch Event and Why Use an Events Management Company?

Successful product launches are more than just a presentation delivery to an assembled audience of the right people. Likewise a product launch is more than a product debut at a trade show. Product launches are a display to your guests of not only your product but also your company. This display needs to show the people in attendance that you are dynamic, dazzling and going places. How can you portray all this at a product launch event?

The answer is that you are probably far too busy with your day to day business to deliver an event that will impress potential customers in such a way, and that’s nothing to be ashamed of, this is the case for most companies looking to launch a new product. What you need to do is think big and be prepared to speculate to accumulate.

Big companies and organisations are used to launching new products, but they don’t arrange the event themselves. They hire in events management companies to produce the product launch for them. In the long run having an events management company product and deliver your product launch is cost effective, want to know why?

Events management companies have relationships with lots of different companies in the industry, and they can get deals on venues, catering, and bands and so on at very special deals; making your budget go further.

Events management companies have in-house production teams that can product bespoke sets and audio visual productions at a fraction of the cost it would be to contract someone in to do it for you.

Because event management companies have lots of experience with producing and delivering product launches, they have lots of ideas of how to make your event mind blowing. Equally they know what has been tried and been a flop, so they can steer you away from a product launch disaster.

Events companies also know freelance workers who can work on the presentation and delivery of your product launch. These freelancers include, camera men, riggers, to waitress staff and greeters. When you hire a company to deliver your product launch, they can make sure that you have experienced and reliable people on hand to make sure that your product launch is delivered beautifully, and risk free.

Product Launch Events and Branding

No business is an island entire of itself. No matter how great the products or services you provide, if the world doesn't know about you, how can you expect to be successful? Getting your message out via non-advertising streams is vital for building the trust and authority that your brand inspires and letting people know that you're serious about your business. Product Launch events are a superb way of telling the world that you and your product are here.

In the constantly changing business environment of today, successful promotion and launch of new products requires a coordination of multiple factors. As consumers have become more sophisticated and demanding, organizations need to produce very special and mind blowing product launches to set their company and their products a cut above the rest.

Most product launch events happen in big cities or in cities where the company is located. Sometimes these launches are held at big convention halls so that there is room for the shareholders and the media. Having a media presence at your event helps to get your message out there after the product launch event has ended.

If you are having media presence at your product launch event, you need to make sure that the event goes off without a hitch. You don’t want media coverage of any blunders that could potentially damage the brand. The easiest way to avoid blunders is to hand over the production and delivery of the event to a specialised events management company. Events management companies have lots of experience in producing very successful product launches.

Events management companies are also able to coordinate branding throughout the production and the including the audio visual production building a compelling association between your company and the new product that you are launching.

Events Management and Special Effects for Events

Events Management isn’t just about a stress free way of hosting an event by allowing an events management company to do all the proportion work. It’s also about what the events management can bring to the event. Sure they can find the venue and arrange the gala dinner production, but can they produce the audio visual production to deliver you a creative event?

Large scale event management companies with extensive experience in the business, have in-house production teams who can create amazing special effects for your event. These might be visual onscreen productions or more physical effects or props such as stages, podiums or backdrops.

Audio Visual Production is at the cutting edge of event production. Audio Visual Production is a visual production that is shown on a screen; this might be showing products or an advert in the case of product launch, 3d Mapping or maybe just showing an interesting moving background. The possibilities are limitless, but really good Audio Visual Production has a quality that you would expect to see for television. Events Management companies should be able to show you examples of their previous Audio Visual Productions.

Alongside Audio Visual Production, events companies also carry other event enhancing equipment, such as retro video walls, LED colour changing tubes and audience response keypads. With event enhancing equipment available for you to use at your event, offers you more opportunity to customise your event, and add additional wow factor. If the company you are using has a set building team, if they don’t have props or staging that suits your event; they can create a bespoke set for your needs. Again ask to see examples of previous sets they have made for previous events to get an idea of their capabilities and quality levels of the completed sets.

Corporate Events and the The Grocer Gold Awards 2012 at The Guildhall

Corporate Events are proud to have produced The Grocer Gold Awards 2012 on Wednesday 13th June at the Guildhall, London.

This amazing and prestigious event recognises the best of the best in grocery retail for service, initiative and commitment and is the most hotly contested in the food and drink industry.

At the Guildhall, London the best of the best in the grocery retail industry gathered for The Grocer Gold Awards 2012, hosted by Hugh Dennis the evening was a huge success.

Launched in 2003, The Grocer wanted to break the mould by creating a different kind of scheme; one that would make a truly positive statement about the great work being done by the companies in this fast-moving industry. With that in mind the awards are focused on key business areas such as innovation and customer satisfaction.

Many of the awards are based on exclusive research conducted by The Grocer and the remainder are based on the opinions of a panel of judges drawn from leading figures in the industry.

Corporate Events Account Manager Katie Lewis states: “Working in The Guildhall is quite an experience – you have to be totally on top of your game in here. The set, stage, lighting and screen content all have to work together and work with the room to reflect the grandeur and scale of the event space.”

The Grocer leads the market as the only paid for weekly magazine to serve the food and drink retail sector. Celebrating its 150th anniversary in 2012, The Grocer provides unrivalled coverage of the latest product developments, up to the minute news, industry data, category information and employment opportunities.

Katie continues: “What I love about the whole events industry is encapsulated within this kind of event – you’ve the heritage and grandeur of the venue, the glitz and glamour of the occasion and the passion of the audience, all held together in this instance by the very charming Hugh Dennis.”

For more information about Corporate Events Awards production, please visit the website.

Corporate Events Open Day Video – Look What We Can Produce!

During May Corporate Events held an open day at their Swindon based premises. The open day was a huge success with lots of visitors attending. The feedback from visitors was that they had no idea that Corporate Events produced such productions and they were really blown away by our audio visual productions, the creative event possibilities, the 3d Mapping and TV cube wall.

To make sure that everyone else knows what kind of things that Corporate Events can produce and that in most cases, it’s your own imagination that sets the limitations, Corporate Events created a video of the open day. Just look at what we can do – it’s fantastic! Wouldn’t you want your guests to your next event to be as mind blown as our open day visitors? Visit the website for more information.

Holding an Awards Ceremony? Splash Out on a Park Lane Awards Event

Award ceremonies are a fantastic opportunity to show appreciation for the award winners and to make all the guests feel like very important people and spoil them. And there’s no better way of spoiling guest to the awards than laying on a Park Lane Awards Event. Park Lane Awards is a phrase used by event management companies to describe a particular type of awards ceremony.

Park Lane Awards are all about the glitz and glamour, a well produced Park Lane event makes ever guest feel like a superstar.

So how does an events management team go about producing such an event, and what is involved?

Park Lane Awards are usually held at Park Lane venue, which are incredibly sophisticated and beautifully decorated. The venue sets the scene for the whole event, and upon arriving, the Park Lane event needs to keep wowing the guests.

Usually with award ceremonies there are speakers and hosts who stand on staging to deliver information and entertainment and to distribute the awards. Events Management companies can make bespoke staging that is perfect for your particular event, and can be branded with your awards title or company branding. But don’t just think dull staging, or a raised wooden level. When an events management company think staging they are thinking something far more amazing and dramatic, with lighting and lighting effects, and high-tech widescreens for dazzling displays.

Of course to make any Park Lane Awards event really look the part; audio visual production is a must! Audio visual presentations are onstage displays with video, animation and music which give dramatic impact to your awards events and wow your guests. (Hence the high-tech widescreens on the staging) A really good events management team will create an audio visual production which is on par with anything you might have seen on the television. Ask the company for sample productions that they have created for previous clients to give you an idea of what they are capable of. It might also give you a few ideas for your production.

Park Lane awards are an amazing experience for your guests. And you will feel great pride as you hear the guest’s responses to the event. With a Park Lane awards events you can be sure your guests will be talking about it for years to come.

Why Use an Events Management Company to Arrange Your Sales Conference?

Sales conferences are important events in any business calendar. It’s a time to rally the troops together, get the team focused on the direction of the business and inspire and ignite your sales and marketing force. Sounds simple doesn’t it? But an inspiring and thought provoking sales conference is more than just a pep talk, and can take a lot of preparation, which is where an Events Management Team can really be a god send.

By letting and events management team arrange your sales conference means that they do all the leg work, leaving you free to prepare the content of the conference. The events company can even prepare the visuals of any documents and information that you want to display on a big screen, which even takes care of the power point presentation side of things. You literally just need to get the information over them, and leave them to work their magic.

Sales conferences are an ideal opportunity to get the sales force out of their usually office environment and spoil them a little by laying on dinner or refreshments. Again, if you were arranging the conference yourself, this would be really time consuming to arrange a venue that can accommodate your conference and also provide the necessaries to display a visual presentation. Hiring an events management team to arrange all this for you means that the conference hardly impacts on your work life at all.

Furthermore, event management are used to working within a budget and getting really great deals, and with their contacts, in-house teams and their warehouses of high tech equipment; event management is more cost effective that you would probably assume and would cost less in the long run that you arranging the conference yourself.

In a nutshell, if you are planning a sales conference and you want it to run smoothly and motivate your sales force so that the company can reap the rewards over the coming months, hiring an events management team to arrange and prepare your conference will ensure that it’s a huge success. After all, they are the experts in arranging conferences, they arrange them every month – how often do you arrange a sales conference?